Skip to content

Use case · SaaS mascot

A SaaS mascot that lives in your product.

Most SaaS products look alike. A character gives yours a face on the screens people see every day: first run, empty states, long waits, errors and launch posts.

Bring your mascotCreate one from an idea

Free to start · Live vector, not a video · No card

rivet · wave · 12 partslive vector, not a video

In your product

Put a friend where your users get stuck.

The moments that make people quit are the moments a character helps most.

app.ledgerly.com/welcome

Welcome to Ledgerly

Three steps and your books are live.

  1. 1Connect your bank
  2. 2Import last month
  3. 3Invite your accountant

A face on step one.

What you'd ship: <lumorig-player animation="wave" trigger="auto">

Examples

SaaS company mascots you already know.

Named here only as examples. None of these companies is connected to Lumorig, and every character belongs to its owner.

  • Mailchimp

    Freddie

    The chimp, full name Frederick von Chimpenheimer IV, is one of the best-known characters in software.

  • GitHub

    The Octocat

    Half octopus, half cat, and a central part of GitHub's identity since 2008.

  • Docker

    Moby Dock

    A whale carrying shipping containers on its back, so the mascot hints at what the product does.

  • Hootsuite

    Owly

    A mascot can work in small moments too: Owly has fronted a "404 Fowl Not Found" page.

More in Wikipedia's list of computing mascots.

Instant motion

Fifteen moves, ready before you've paid a cent.

Presets are fitted to your character's rig, so they play instantly and cost nothing. Need something specific? Ask for it in plain words.

same presets, any rig

Or ask for it

do a tiny victory hop, then look embarrassed about it

Added victory-hop · 1.6 s · loops

custom motions use credits · cost shown before you confirm

For SaaS teams

Built for how a product team ships.

  • Start from what you have

    Upload your logo character or drawing, or describe a new one.

  • On brand

    Recolour a vector character to your palette and branch seasonal looks from the same character.

  • The same character everywhere

    Use it in the app, your site, docs and launch posts without it drifting off-model.

  • A character in support chat

    It can listen, think and talk as a chatbot avatar.

  • Updates without a redeploy

    Change the character once and live embeds pick up the new version.

  • Made for your stack

    Developers get a REST API, SDK, CLI and hosted MCP server.

Ship anywhere

Every format your stack wants. The best one is 6.6 KB.

Export the same character as true-vector Lottie, animated SVG, video with alpha, or stickers, or skip files entirely and embed it live.

The same 2-second looplog scale · 512px · 30fps · measured
  • GIF
    621 KB
  • MP4
    52 KB
  • Lottie
    65 KB · 6.6 KB gz

621 KB → 6.6 KB. Same loop, 98.9% smaller, and still sharp at 4×.

  • Lottie

    iOS, Android, web, Framer

    6.6 KB gz

  • Animated SVG

    An <img>, no JavaScript

    7.6 KB gz

  • <lumorig-player>

    Live, interactive, one line

    ~8 KB player

  • React

    Props mirror attributes

  • MP4

    Social, ads, product videos

    52 KB

  • WebM (alpha)

    Transparent video on the web

    134 KB

  • GIF

    Email, Slack, docs

    621 KB

  • WebP

    Animated, smaller than GIF

    457 KB

  • APNG

    Lossless with alpha

  • Sprite sheet

    Unity, Godot, PixiJS

  • PNG / SVG stills

    Any pose, any size

    8.7 KB svg

  • Stickers & logo

    Die-cut and badge crops

embed
index.html
<script type="module" src="https://lumorig.com/player.js"></script>

<lumorig-player
  src="https://lumorig.com/api/v1/mascots/pico/bundle"
  animation="idle"
  trigger="hover"
  follow-cursor>
</lumorig-player>
hover me · this is the embed, running

Sizes measured on a 2-second wave, 512px, 30fps.

Gallery

SaaS mascots made with Lumorig.

FAQ

SaaS mascot questions.

Does a B2B SaaS company need a mascot?

No company needs one, and it won't fix a confusing product. It tends to suit products people use often, where a small character on first-run, empty and error screens adds some warmth. We don't quote a retention figure because it depends on your product, so test it on one screen and measure.

Which SaaS companies have mascots?

Well-known examples include Mailchimp's Freddie, GitHub's Octocat, Docker's Moby Dock and Hootsuite's Owly. They show a range of approaches, from a character at the centre of the brand to a mascot that mostly appears in small moments.

Can we use the character we already have?

Yes, if you have the rights to it. Upload it and choose motion clips that keep your exact art (60 credits each) or a rebuild as a rigged vector (150 credits) that you can recolour and embed live.

Will it match our brand colours?

A vector character can be recoloured to your palette without redrawing it, and you can branch a seasonal look from the same character. Clips keep the colours of the art you uploaded.

Will it slow down our app?

The live player is about 8 KB gzipped and a character's two-second Lottie is about 6.6 KB gzipped. The same clip as a GIF is 621 KB.

Can our developers add it without a designer?

Yes. It's one script tag and one element for a web app, and there's a REST API, a TypeScript SDK, a CLI and a hosted MCP server if you'd rather have your coding agent create and embed it.

How much does it cost?

Creating a character is 100 credits from a prompt or 150 to rebuild your own art; the free plan starts you with 100, once. Presets and the player are free, and downloads are included on Maker and Studio.

Give your product a face.

Upload your mascot or describe one, then try it on a real screen.

Drop a PNG, JPG or SVG anywhere here

or pick a file · free to start · no card

Start from an idea