Character engine for products

Bring your mascot to life in kilobytes.

Upload the mascot you have, or start from an idea. Lumorig rebuilds it as a rigged vector character that moves instantly and ships as one line of code.

Start from an idea

Free to start · 18 motions included · No card

live, not a video

pip · idle · 9 partsthis character: 45 KB

Lottie, gzipped. The same 2-second loop is 621 KB as a GIF.: 6.6 KBLottie, gzipped. The same 2-second loop is 621 KB as a GIF.
Motions, free and instant, forever.: 15Motions, free and instant, forever.
Web player, with follow-cursor eyes.: ~8 KBWeb player, with follow-cursor eyes.
One line of HTML: 1 line<lumorig-player src=…>

Works withLottieReactHTMLClaude CodeCursorAny MCP clientiOS & Android via Lottie

Two ways in

Already have a mascot? Keep it.

Most tools redraw your character from a reference. We rebuild yours: our drawing agent traces it into clean, layered vector parts and rigs it, so the art you paid for is the art that moves.

pico.png · uploadedvector · 12 parts

layers: body · leg_back_l · leg_back_r · tail · leg_r · leg_l · ear_r · ear_l · head · eyes · mouth · bandana

Can't rebuild it faithfully? You'll see the side-by-side and decide. We never swap in a lookalike.

POST /v1/uploads → /v1/mascots →

Every example above is a real upload and its rebuild.

Instant motion

Fifteen moves, ready before you've paid a cent.

Presets are fitted to your character's rig, so they play instantly and cost nothing. Need something specific? Ask for it in plain words.

same presets, any rig

Or ask for it

do a tiny victory hop, then look embarrassed about it

Added victory-hop · 1.6 s · loops

custom motions use credits · cost shown before you confirm

Consistency

Same character, every frame.

Video generators redraw your mascot in every frame, and ears, eyes and colours wander. A rig can't wander: every pose moves the same parts.

Frame-by-frame generationillustrative

Same 12 parts. Only the transforms change.

Lumorig rigpico · wave · 8 frames

Recolour

It's vector, so change the colours in code.

--mascot-primary: #F8B6A0;

Variants

One character, every look.

Dress it for winter, hand it a mug, keep the original. Every look is the same rig, so every move carries over, and props switch on and off for free.

pip · original · wave · live

In your product

Put a friend where your users get stuck.

The moments that make people quit are the moments a character helps most.

app.ledgerly.com/welcome

Welcome to Ledgerly

Three steps and your books are live.

1Connect your bank
2Import last month
3Invite your accountant

A face on step one.

What you'd ship: <lumorig-player animation="wave" trigger="auto">

Canvases

Give it something to react to.

Canvases turn motions into behaviour. Wire states to your app's events and the mascot listens, thinks, talks, celebrates, or sulks, blending smoothly between them.

Pico

idle

Hi, I'm Pico. Ask me anything.

State graph · chatbot

blend 0.2–0.3s

Wire it to your app

chat.ts

const pico = document.querySelector("lumorig-player");

input.addEventListener("input", () => pico.setInput("listening", true));
chat.on("request", () => pico.setInput("thinking", true));
chat.on("token", () => pico.setInput("talking", true));
chat.on("done", () => pico.setInput("talking", false));

Start from the chatbot template

Ship anywhere

Every format your stack wants. The best one is 6.6 KB.

Export the same character as true-vector Lottie, animated SVG, video with alpha, or stickers, or skip files entirely and embed it live.

The same 2-second looplog scale · 512px · 30fps · measured

GIF
621 KB
MP4
52 KB
Lottie
65 KB · 6.6 KB gz

621 KB → 6.6 KB. Same loop, 98.9% smaller, and still sharp at 4×.

Lottie
iOS, Android, web, Framer
6.6 KB gz
Animated SVG
An <img>, no JavaScript
7.6 KB gz
<lumorig-player>
Live, interactive, one line
~8 KB player
React
Props mirror attributes
MP4
Social, ads, product videos
52 KB
WebM (alpha)
Transparent video on the web
134 KB
GIF
Email, Slack, docs
621 KB
WebP
Animated, smaller than GIF
457 KB
APNG
Lossless with alpha
Sprite sheet
Unity, Godot, PixiJS
PNG / SVG stills
Any pose, any size
8.7 KB svg
Stickers & logo
Die-cut and badge crops

embed

index.html

<script type="module" src="https://lumorig.com/player.js"></script>

<lumorig-player
  src="https://lumorig.com/api/v1/mascots/pico/bundle"
  animation="idle"
  trigger="hover"
  follow-cursor>
</lumorig-player>

hover me · this is the embed, running

Sizes measured on a 2-second wave, 512px, 30fps.

Built for agents

Your coding agent can use it too.

Everything in the studio is also an API call, an MCP tool and a CLI command, so Claude Code, Cursor or your own agent can make, animate and embed mascots without leaving the editor.

Read the docs Get an API key

hostedhttps://lumorig.com/api/mcp

Claude Code

claude mcp add --transport http lumorig \
  https://lumorig.com/api/mcp
# no key: sign in once when it asks

create_mascotNew character from an idea, or rebuild an image
list_mascotsEverything in the workspace
get_mascotParts, palette, motions and a preview image
edit_mascotChange it in plain words, or branch a look variant
recolor_mascotSwap palette tokens instantly
animate_mascotA preset (free), a described motion or a reference video
suggest_animationsSignature-motion ideas for your product
export_mascotLottie, SVG, MP4, WebM, GIF, stickers…
get_embed_codeA ready <lumorig-player> or Lottie snippet
create_canvasChatbot, AI-agent or onboarding behaviour
create_sceneThe mascot in an illustrated vector scene
analyze_websiteThree mascot concepts from a brand's site
wait_for_jobBlock until a long job finishes
list_jobsRecent jobs, status and cost

Hosted over HTTP or local over stdio — the same twelve tools either way.

Pricing

Moving is free. Drawing is what costs.

Presets and the player never cost credits, and downloads are included on Maker and Studio. You pay when Lumorig creates something new (a character, a rebuild, a custom motion or an edit) and, on Free, 50 credits to unlock a character's downloads beyond its one free animation (watermarked previews).

See full pricing

Free

$0forever

Your first character is on us.

100 credits to start, once: your first character is on us
All 18 moves and the live embed
One animation per character downloads free (watermarked, 512 px); 50 credits unlocks the rest
Run short? 500 credits for $7, once, no subscription
Small “Made with Lumorig” badge · personal use

Bring your mascot

Maker

Most teams start here

$12/mo

For one product with a character in it.

1,200 credits a month
≈ 12 new characters, 20 clips of your own art, or 60 custom motions
Every export: Lottie, SVG, video, sprites, stickers
Unlimited canvases
API, MCP & CLI (120 req/min)
No badge or watermark, commercial use

Start with Maker

Studio

$36/mo

For teams shipping characters across products.

3,600 credits a month
≈ 36 new characters, 60 clips of your own art, or 180 custom motions
API at 600 requests a minute
3 seats: one shared library and credit pool
Everything in Maker

Start with Studio

FAQ

Fair questions.

Is Lumorig free?

Free to start: 100 credits, once, with no card, and your first character is on us. That covers a vector rebuild or your first 2 clips. Preset motions and the live player stay free, and one animation of each character downloads free with a small watermark. Maker ($12 a month) adds clean files in every format and commercial use.

Will it still look like my mascot?

Upload it and pick "Animate my exact art": your lines and colours stay untouched, and it moves in short video clips on a transparent background. Pick "Rebuild as vector" for a rigged character (Lottie, SVG, live expressions): it's redrawn from your art and can differ a little, and you see the two side by side.

How long does it take?

Usually about five minutes for clips or a rebuild, and we email you when it's ready. Once a character is rigged, its preset motions play instantly.

Is it really vector, or video in a wrapper?

Real vector paths and a real rig. The Lottie has no embedded bitmaps; open it in any Lottie editor and every part is a named layer.

Can I edit it after export?

Yes. Every part is a named layer, so you can recolour it in code, or ask for changes in chat and re-export. Embeds pick up the new version.

Which motions are free?

On a rigged character, all 18 preset motions, always: they're fitted to your rig without any AI work. Animating uploaded art is 60 credits a clip, and it rests by breathing for free. Custom motions and edits use credits too, and the price shows before you confirm.

Will it work in my stack?

Web (HTML or React), iOS and Android through Lottie, video anywhere, and sprite sheets for game engines.

Who owns the characters?

You own your characters and your exports, and we don't train on your uploads. Free-plan characters are for personal use; paid plans include commercial use.

Does my agent need a special setup?

Add the hosted MCP URL, or run npx @lumorig/mcp locally. The lumorig CLI works too. That's it.

I already use LottieFiles or Rive. Why this?

Keep them. Those are tools for animating; Lumorig hands you a finished, rigged character that already knows 18 moves, and it exports Lottie those tools can open.

Your mascot is waiting to move.

Drop in the one you have, or start from a sentence. It will be waving in under a minute.

Drop a PNG, JPG or SVG anywhere here

or pick a file · free to start · no card

Start from an idea