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Logo animation

Your logo, exactly, now moving.

Upload your logo. Lumorig traces its own shapes into pieces (the symbol, each letter, the badge it sits on), so it can draw itself on, wipe in or come together letter by letter and still be exactly your logo. Everything on this page plays on our own.

Animate your logoSee all 44 motions

60 credits a logo · every motion included · ready at once

Name from markThe symbol lands in the middle, then the name slides out from behind it

How it works

Three steps, no waiting.

  1. 01

    Upload your logo

    An SVG, or a PNG or JPG on a plain or transparent background. Choose Animate a logo.

  2. 02

    Pick a motion

    28 intros that play once and hold, and 16 loops that keep it alive. Each one is ready the moment you click it.

  3. 03

    Download

    Lottie for sites and apps, MP4 for video, an email GIF for signatures, transparent MOV and ProRes for editors. Any length, frame and background.

Motions

Every motion, on our own logo.

These are live, not videos: the same files you'd download, playing in the page. Intros play once and hold the logo; loops keep it moving.

  • Fade inintro

    Softly appears, growing a little, then holds

  • Draw onintro

    Its outline draws itself in, then fills with colour

  • Wipeintro

    Uncovered from left to right, then holds

  • Fade + shineintro

    Fades in, then a light sweeps across it

  • Colour revealintro

    Fades in grey, then its colour floods in piece by piece

  • Neon signintro

    Its outlines buzz on like neon tubes, then it fills with colour

  • Mark + nameintro

    The symbol pops in the middle, moves aside, then the name comes in

  • Name from markintro

    The symbol lands in the middle, then the name slides out from behind it

  • Baselineintro

    Each letter rises up out of its own baseline

  • Unveilintro

    Opens out from the middle to both sides

  • Write onintro

    Traced piece by piece like a pen, each filling as it's done

  • Tracking inintro

    Letters start spaced wide and close up into the word

  • Revealintro

    Pops in piece by piece, then holds

  • Riseintro

    Each piece fades up into place, one after another

  • Typewriterintro

    Letters appear one at a time, like typing

  • Assembleintro

    Its pieces fly in and lock together, then hold

  • Drop inintro

    Pieces fall in from above and bounce to a stop

  • Pop inintro

    Springs in from nothing, then holds

  • Stampintro

    Slams down from above with a jolt

  • Slide inintro

    Slides in from the left and settles

  • Mergeintro

    Pieces slide in from both sides and meet

  • Spreadintro

    Starts bunched in the middle, spreads out into place

  • Flip inintro

    Each piece flips round into view

  • Tumbleintro

    Pieces roll in from the side and land

  • Stand upintro

    Letters tip up from lying flat, one by one

  • Roll inintro

    Rolls in from the left like a wheel

  • Jack in the boxintro

    Springs up from tiny with a twist

  • Neon flickerintro

    Flickers on like a neon sign

  • Idleloop

    Breathes gently: a logo that's alive at rest

  • Shineloop

    A light sweeps across it every few seconds

  • Colour runloop

    Its second colour runs across the letters, then rests

  • Floatloop

    Hovers up and down, calm

  • Pulseloop

    Two quick beats, like a heartbeat

  • Bounceloop

    Hops and lands with a squash

  • Wiggleloop

    A quick shake for attention

  • Tadaloop

    Shrinks, shakes and grows: look here

  • Jellyloop

    Stretches wide and wobbles back

  • Swingloop

    Swings from the top like a hanging sign

  • Spinloop

    One full turn, then a rest

  • Coin fliploop

    Flips round like a coin

  • Rippleloop

    A wave runs through the letters

  • Boploop

    Letters bob to a beat, turn about

  • Glitchloop

    Jumps and jitters for a moment, then settles

  • Scatterloop

    Bursts apart and snaps back together

Why it stays yours

Your shapes, in pieces.

  • Traced, not redrawn

    The pieces are your upload's own outlines in its own colours. No letter is guessed at, so none is ever misspelled.

  • Letter by letter

    Most logo tools move the whole logo as one flat picture. Here the symbol, each letter and the badge move on their own.

  • Outline, window, light, colour

    Outlines that draw themselves on, wipes and reveals through a window, a light sweeping across, colour flooding into grey. They play the same in Lottie, SVG and video.

  • Recolour it

    A dark-mode version or a one-colour version in a click, at no extra cost. Every motion follows.

  • Small files

    A logo's Lottie is tens of kilobytes; its dotLottie a few. Video is made from the same frames.

  • Ready at once

    Nothing to render on a queue: a motion plays the moment you pick it, and exports take seconds.

Sound

Sound that lands as the logo locks.

Turn on a reveal sound for an intro and it's made from that motion's own timing: a build that peaks on the frame where the last piece settles, then a hit and a short tail. Press one to hear it with its motion.

Email signature

An email signature that moves, and still works in Outlook.

The email GIF opens on the finished logo, so email apps that show only the first frame still show your logo. It plays twice, then rests on it.

Thanks for the call today. The files are attached.

Paul

Founder, Lumorig

Lumorig

lumorig.com

Paste it into your signature

Host the GIF on your site, then add it in your email app's signature settings, or paste this into an HTML signature. Keep the width at 200 px or less; the file is sharp on high-density screens.

signature.html
<a href="https://yourbrand.com">
  <img src="https://yourbrand.com/logo-signature.gif"
       width="200" alt="Your Brand" style="display:block;border:0">
</a>

Download our signature GIF to see the file itself.

Formats

Which file to use where.

Every logo downloads in all of these. You choose the motion, then the file.

Which logo animation format to use for each place
Where it's goingUseWhy
A website or an appLottie or dotLottieTrue vector: sharp at any size and a few kilobytes. dotLottie is the same animation zipped, about a tenth the size.
A page without JavaScriptAnimated SVGPlays in an ordinary image tag, transparent, with no player to load.
An email signature or newsletterEmail GIFOpens on the finished logo, because classic Outlook only ever shows the first frame. Cropped close, on white, at most 640 px, and it stops after two plays.
Slack, Notion and docsGIFPlays everywhere. Transparent, with hard edges.
A video intro, Reels or ShortsMP4As a 2 s sting or the full reveal, in 16:9, 9:16, 4:5 or square, with a reveal sound if you like.
Over footage in a video editor, Keynote or OBSProRes 4444Transparent, the master editors expect. Large, as ProRes always is.
Transparent video on a siteMOV (HEVC) + WebMSafari and Apple apps play the MOV, other browsers the WebM.
An app's splash screenLottie, 1 sAndroid stops a splash animation at one second; the 1 s length fits it.
Your editor's sound trackWAVThe reveal sound alone, as long as the intro, to lay under your own cut.

Our own logo's files: MP4 sting with sound, dotLottie, Lottie and email GIF.

Video

A sting, a splash or the full reveal, in any frame.

  • Three lengths

    As designed, a 2 s sting for video intros, or a 1 s splash for apps. The whole motion plays, faster.

  • Five frames

    Square, 16:9 for YouTube and slides, 9:16 for Reels and Shorts, 4:5 for feeds, or tight around the logo.

  • Behind it

    Transparent where the file allows it, or on white or black.

  • Up to 1920 px

    Sharp at any size, because every frame is drawn from the vector.

Tagline

Your web address under it, arriving on cue.

Type a line or your web address and pick Sans, Bold or Mono. It sits under the logo in its own colour, and every intro brings it in as the logo locks. 10 credits to set or change.

API and agents

Three calls, or one sentence to your agent.

The same logo engine is in the REST API, the TypeScript SDK, the CLI and the MCP server. In Claude Code, ask for “our logo with a draw-on intro as a 2 s MP4 with sound”.

terminal
# 1. your logo, traced into pieces (ready when the call returns)
curl -X POST https://lumorig.com/api/v1/mascots \
  -H "Authorization: Bearer $LUMORIG_API_KEY" -H "Content-Type: application/json" \
  -d '{ "upload_id": "upl_…", "engine": "logo" }'

# 2. a line under it
curl -X POST https://lumorig.com/api/v1/mascots/msc_…/tagline \
  -H "Authorization: Bearer $LUMORIG_API_KEY" -H "Content-Type: application/json" \
  -d '{ "text": "yourbrand.com", "font": "sans" }'

# 3. a 2 s draw-on sting for YouTube, 16:9, with its sound
curl -X POST https://lumorig.com/api/v1/mascots/msc_…/exports \
  -H "Authorization: Bearer $LUMORIG_API_KEY" -H "Content-Type: application/json" \
  -d '{ "format": "mp4", "animation": "draw", "duration": 2,
        "frame": "landscape", "background": "#ffffff", "sound": "whoosh", "size": 1920 }'

Every option is in the logo guide in the docs.

FAQ

Logo animation questions.

Will it still look exactly like my logo?

Yes. Lumorig traces your upload's own shapes and colours into pieces; nothing is redrawn or generated. That's why letters can move one by one without ever being misspelled, and why the files stay small vector.

What should I upload?

An SVG is best. A PNG or JPG works too, on a plain or transparent background. Flat colours trace cleanly; gradients and photographic detail come out as flat areas of colour. A logo splits into up to 20 pieces (its symbol, its letters, the badge it sits on).

How much does it cost?

60 credits a logo, once, with every motion, length, frame and sound included. A tagline is 10 credits to set or change; taking it off is free. Maker and Studio download every format, clean and up to 2048 px, with commercial use.

Can I try it on the free plan?

Yes. Free starts with 100 credits, once: enough for a logo. Its first animation downloads free as a GIF, email GIF or PNG up to 512 px, or as Lottie, dotLottie or animated SVG, all with a small mark; more downloads of it cost 50 credits once. Video, sound and clean files come with Maker and Studio.

How is this different from AI logo animation videos?

Video generators paint a new picture for every frame, so letters can drift, colours shift and nothing is ever transparent. Lumorig moves your own shapes, so the logo stays exact and the files are vector. For smoke, fire, particles or 3D, a video generator is the right tool.

Can I add sound?

Yes, to intros: whoosh, chime, plucks or digital. Each is made from that motion's timing, so the hit lands on the frame where your logo locks. It goes under MP4, MOV and ProRes, and downloads on its own as a WAV.

Will it work in PowerPoint, Keynote or Canva?

Use the MP4 on a background that matches your slide. Keynote also takes ProRes 4444 with its transparency. In Canva, upload the MP4 or the GIF.

Can my developers or an AI agent do this?

Yes. Everything on this page is in the API, the TypeScript SDK, the CLI and the MCP server, so Claude Code or another agent can animate a logo and fetch the files.

Your logo, moving, in a minute.

Drop in your logo as an SVG, PNG or JPG. Choose Animate a logo, pick a motion and download it.

Drop a PNG, JPG or SVG anywhere here

or pick a file · free to start · no card

Start from an idea