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Pricing

Moving is free. Drawing is what costs.

Every plan includes all 18 motions and the live web player. Maker and Studio add every export format, clean and up to 2048 px; on Free, 50 credits unlocks a character's watermarked downloads. Otherwise credits are only used when Lumorig creates something new, and your first character is on us, and so is one edit of it: if either costs more than your free credits, we cover the difference. Run short on Free and you can buy 500 credits for $7, once, with no subscription.

Free

$0forever

Your first character is on us.

  • 100 credits to start, once: your first character is on us
  • All 18 moves and the live embed
  • One animation per character downloads free (watermarked, 512 px); 50 credits unlocks the rest
  • Run short? 500 credits for $7, once, no subscription
  • Small “Made with Lumorig” badge · personal use
Bring your mascot

Maker

Most teams start here

$12/mo

For one product with a character in it.

  • 1,200 credits a month
  • ≈ 12 new characters, 20 clips of your own art, or 60 custom motions
  • Every export: Lottie, SVG, video, sprites, stickers
  • Unlimited canvases
  • API, MCP & CLI (120 req/min)
  • No badge or watermark, commercial use
Start with Maker

Studio

$36/mo

For teams shipping characters across products.

  • 3,600 credits a month
  • ≈ 36 new characters, 60 clips of your own art, or 180 custom motions
  • API at 600 requests a minute
  • 3 seats: one shared library and credit pool
  • Everything in Maker
Start with Studio

Compare plans

FeatureFreeMakerStudio
Credits100 once1,200 a month3,600 a month
≈ New characters (from an idea or upload)11236
≈ Clips of your own art (3–5 s each)2, on your first character2060
18 preset motions, recolors, canvases and the live playerUnlimitedUnlimitedUnlimited
ExportsPNG & GIF previews, 512 px, watermarked: one animation per character free, 50 credits unlocks the rest All 13 formats, up to 2048 px All 13 formats, up to 2048 px
Scenes (illustrated backgrounds)—
“Made with Lumorig” badge on embedsSmall badgeNoneNone
API / MCP / CLI60 req/min120 req/min600 req/min
Commercial usePersonal
Seats (people in the workspace)113

Credits

Pay for drawing, never for moving.

Credits come with your plan: Maker's $12 a month includes 1,200. Every action shows its price in credits before you start it, and a job that fails gives its credits back. Moving, recolouring and the live player never use them.

The same prices apply over the API, MCP and the CLI.

Credits per action
New character (from an idea)100 credits
New character, high detail250 credits
Animate an upload's exact art: one clip, 3–5 s60 credits
A clip that needs a new pose (a prop, a seat, another angle)70 credits
Rebuild an upload as a rigged vector150 credits
Animate a logo (traced into pieces, every logo motion included)60 credits
A tagline or web address under a logo (set or changed)10 credits
Custom motion (words or a reference video)20 credits
Chat edit40 credits
Look variant (outfit, season)60 credits
Scene50 credits
Motion ideas, or concepts from a website5 credits
Preset motion, recolor, canvasfree
Download on Maker or Studio, any formatfree
Unlock the rest of a character's downloads on Free (one animation is free; every animation, watermarked)50 credits

No subscription

Credit packs: pay once, keep the credits.

On Free, 500 credits for $7, once: enough for 8 more motions of your own art, or to unlock downloads for 10 characters. Maker and Studio can buy the larger packs too. Pack credits never expire and are used after your monthly credits; bought in the studio, whenever you run short. For steady use, a bigger plan is the better deal.

  • 500 credits

    $7

    once · never expire

  • 1,500 credits

    $18

    once · never expire

  • 5,000 credits

    $50

    once · never expire

Calculator

A typical launch: 1 character, 18 presets, 3 custom motions. 160 credits.

1 × 100
0 × 150
3 × 20
0 × 40
0 × 60
0 × 50
18 × 0

Your month

$12/mo on Maker

160 credits of 1,200 included

  • 18 presets0
  • new characters 1 × 100100
  • custom motions 3 × 2060
  • exports, any format0
  • credits used160

That fits in Maker at $12 a month. A paid plan's unused credits reset each month; pack credits never expire.

That's 100 + 3 × 20 = 160 credits. Free starts you with 100 credits, once, and your first character is on us; after that, a credit pack or a plan. The presets are free on any plan, and so are downloads on Maker and Studio; on Free, one animation of each character downloads free and 50 credits unlocks the rest.

Pricing questions.

Is there a free plan?

Yes. Free gives you 100 credits, once, with no card, and your first character is on us: if it costs more than that, we cover the difference. Preset motions, recolours and the live player stay free. One animation of each character downloads free, watermarked, at 512 px; 50 credits unlocks the rest. Free is for personal use.

What does Maker include?

$12 a month for 1,200 credits every month (about 20 clips of your own art, or 8 vector rebuilds), every export format clean and up to 2048 px, no watermark or badge, and commercial use. Cancel anytime.

What does animating my own mascot cost?

Each motion is a 3–5 second clip of your exact art for 60 credits, and your mascot rests by breathing for free. On Free, your first 2 clips are on us. A rebuild as a rigged vector is 150 credits, and then all 18 preset motions are free.

What does animating a logo cost?

60 credits a logo, once: it's traced into its own pieces and plays every logo motion, at any length and in any frame, with a reveal sound if you like. A tagline under it is 10 credits to set or change. See every motion on our own logo at lumorig.com/logo-animation.

Can I use it commercially?

On Maker and Studio, yes: commercial use is included and files have no watermark. Free is for personal use. On every plan you own your characters, and we don't train on your uploads.

What counts as a character?

One mascot, including all of its motions, variants, versions and exports. A recolour or an outfit is a variant of the same character, not a new one.

Do unused credits roll over?

A paid plan's credits don't: they reset at the start of each month. Free's credits are one-time and don't expire, and credits from a pack never expire.

Can I buy more credits without changing plan?

Yes: credit packs are one-time top-ups (500 for $7, 1,500 for $18, 5,000 for $50). They never expire and are used after your plan credits. Free can buy the 500-credit pack without subscribing; the larger packs come with Maker and Studio.

What if a job fails?

Its credits come back automatically, and so do a canceled job's. If a rebuild doesn't look like your art, tell us and we'll make it right.

Are there education or open-source discounts?

We're setting these up. Email hello@lumorig.com from your school or project address and we'll sort something out.

Can I cancel anytime?

Yes. Your plan runs to the end of the billing period, and everything you exported stays yours.

Start free. Your first character is on us.

Drop in the mascot you have, or start from a sentence. No card.

Drop a PNG, JPG or SVG anywhere here

or pick a file · free to start · no card

Start from an idea